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Online Learning

Charter vs. Traditional: Why Choose a Public Charter School

You want your child to have the best education possible. And that can be a lot of pressure for any parent. After all, the decisions you make now will affect your child’s future. Unfortunately, when it comes time to choose between a traditional school and a public charter school, parents don’t always have the clearest information. Breathe easy. We’re here to help educate you on all of your schooling options. It’s time to go back to school and learn about ... school. Read on to learn what the differences are between traditional schools and public charter schools.
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Online Learning

SmartFox Shows The Way*

We all know 2020 has been a year of change, disruption, and in many cases sadness and hopelessness. I think most people, myself included, look forward to rebuilding what became broken. And re-energizing what shut down. Helping those who need help. As an online school, Method didn't shut down, and we've tried every single day to provide a place for normalcy for our students and families. 
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School Choice

District v Charter: Two Solutions For California's Public School Turf Wars

Now that some of the dust has settled on the worst California legislative session imaginable for school choice proponents, maybe it's time to talk actual solutions rather than bills that put politics first and hurt students by eliminating options and educational freedom. I spent 14 years at a school district, mainly in a business capacity. I started in the district warehouse, graduated from college, and moved up into the finance department. Graduated again, moved up to a better position in the finance department. My educational background is actually in marketing, and during this time I moonlighted as a marketing consultant for mostly education clients but also a pizza restaurant, where, yes, I was paid in free pizza and the best board room imaginable to meet with clients at night and sometimes on weekends. Best client ever, by the way. Thanks always to my buddy from Boston Nicola DellaCioppa! 
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tiles

The Black Mountain Biking Soldiers of 1896

I started mountain biking when I was 13 years old. Growing up in a valley ringed by tall mountains and unlimited trail access it made sense. Most people there skied, but I didn't because it was too expensive. By the time I got a job and could pay to ski I didn't want to start because I was too embarrassed that I would be so far behind everyone else. But riding a mountain bike just made sense. 
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On Public Schools and Marketing

Recently charter schools in California have gotten some bad press. There's never a good time for wrongdoing, but the timing of some heavily publicized scandals couldn't have been worse. And the unions and anti-charter legislators pounced. Hard to blame them really. But one of the articles I read recently in the San Diego Union Tribune got me thinking, and it wasn't about scandal, charter vs district, politicians, or unions. It was about marketing. And marketing in the public school space in particular.
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Online Learning

Even in Virtual Schools, Teachers Make the Difference

I'm not a teacher. I've never been a teacher. But this is my 20th year in K-12 education in finance, marketing, and product development, and I've had some thoughts lately about how education has changed in my time and what it will look like in the near future. While there have been some changes to how students are taught in recent years, schools operate in relatively the same way as 100 years ago. But change is accelerating due to the proliferation of school choice, online learning, and other technology advances.
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School Choice

Introducing Our New Transparency Web Page

Charter schools are the only mechanism for free educational choice in California and most states. However, rapid expansion due to parents choosing charter schools has created growing pains. Some laws are vague and others are clearly intended to damage charters and, in doing so, educational choice for K-12 families. And sadly, a small percentage of charter operators have acted unethically and illegally. 
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Method Schools

We Don't Cut Corners: Quality, Ethics and Choice in California Public Education

As a charter school today it feels like we're fighting a battle on two fronts. The first is well-known: traditionalists who are against individual choice in education. Everyone needs a boogeyman, and for public education it's been things like perceived lack of funding, the digital divide, new and changing academic standards, politicians, and now, charter schools. But charter schools aren't why school districts are losing revenues. It's the fact families choose charter schools. That's a distinction that districts should focus energy on.
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Charter Schools

We Scrapped Our School Model. Here's Why.

Imagine for a moment a small mom and team that wants to open up a bike shop. They have a great idea, a product that stands out, and they're hungry. They see a need in their community for a more personal bike shop that sells high quality bikes and parts while providing topflight service. They know their business will benefit not just the riders in their area, but also the community at large. They need a business license, so they start by visiting their city hall to fill out an application and get started on the process. 
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Method Schools

5 Years, A Lesson Learned, And A Request.

Marketing Method during the early days...message is still relevant   So here we are - starting year 5 at Method Schools. Well, officially year 5. The building of Method began long before we opened our doors. Wild ride is a cliché, but like most clichés it's overused for a reason. We've had all sorts of ups and downs, and recently co-founder Jessica Spallino and I sat down with our team to discuss their most memorable moments at Method. Some of them have been with us longer than others, but it was really fun to hear each of them present share their perspective on how they feel about working in our organization. Got me thinking...
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